Private Brands' main business continues to be the private label industry. However, don’t be fooled by our name. We represent national brands as well. By working with both national brand and private label manufacturers, we have a unique advantage at the retailers we work with. We understand what role each brand plays, and we maximize their potential. In addition, we concentrate on helping each vendor to get them "retailer-ready”, and reducing your “Go-To-Market” lead time.